Pill & Puff stores, founded by Al and Lou Stein, originated in Milwaukee on Wisconsin Avenue.
The stores, and became a familiar site throughout Milwaukee in the 70s.
We remember them for their distinct and attractive orange signage
The stores were a niche retail concept and started the trend in the Midwest.
We love the subversive and counterculture context of the Pill & Puff name today compared to its original intention of appealing to mainstream customers.
A great read on Pill & Puff and retail business in the old days by Sanford Stein can be found here:
Did you know Milwaukee was the birthplace of the QWERTY typewriter?
Inventor, Christopher Latham Sholes, moved to Milwaukee to begin writing for a local paper and decided he needed a better way to keep up with the workload. So, he could drink more beer of course.
Show your MKE pride and teach History 414in style.